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By Pamela Hawley

“88% of Millennials gravitated toward companies with pronounced Corporate Social Responsibility (CSR) programs…86% would consider leaving if their employer’s CSR no longer met their expectations.”��– PricewaterhouseCoopers, ‘‘

Your company is important to you.�� You want to keep people.

You want to keep people, and to keep them because they are motivated by your values, culture and leadership. ����Not because they need a job or because of a good salary. That doesn’t matter as much as we thought anyway; studies have shown��that there is very little connection between salary and job satisfaction, and a focus on salary can actually��demotivate��employees ().

PricewaterhouseCoopers makes it very clear: Have a very visible, out there, ‘loud’ CSR Program. But here’s the key. Many of you already have CSR Foundations. So what do you do?

It’s no longer enough to do good, you have to��market��that you do good. It’s about ensuring your CSR is reaching the right people – or you’ll lose them.

Here are three points to keep in mind: